Yale for Airbnb
Designing the digital marketing experience to support a new Yale x Airbnb integration.
Goal
Educate Airbnb hosts on the benefit of using a Yale Smart Lock while generating sales and avoiding user scroll fatigue.
Solution
Design a refreshed landing page with enhanced UX modules. The redesign helped position Yale as a smart lock leader in the digital space. See the page for yourself, here.
My Impact
Understanding how people enter and navigate through the experience.
Defined the program's KPI's for the page which were brought through the page architecture prior to design kickoff.
Art directing the email design for the program launch.
