Moen Flo Shutoff Animation

Problem

Moen's Flo Shutoff device offers powerful leak protection for the home. But consumers don't understand how it works.

Solution

Create an exploded parts animation that captures the simplicity of the product — the intersection of software and hardware.

My Impact

Led this from concept to completion — from stakeholder buy-in to creative direction.
This asset was used as the hero at KBIS, as well as used in paid media campaigns, feature and benefit videos, moen.com.