Smart Water Shutoff

Directing Moen's most evergreen and versatile animation asset.

Brand
Fortune Brands
/ Moen
Project Type
Brand
My Role
Art Director
Agency
Clutch Studios
Year Launched
2025

Problem

Moen's Flo Shutoff device offers powerful leak protection for the home. But consumers don't understand how it works.

Solution

Create an exploded parts animation that captures the simplicity of the product — the intersection of software and hardware.

My Impact

  • Led this from concept to completion — from stakeholder buy-in to creative direction.  
  • This asset was used as the hero at KBIS, as well as used in paid media campaigns, feature and benefit videos, moen.com.