Moen Flo Shutoff Animation

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Art directing and producing Moen's most versatile animation asset.

Challenge: 
Moen's Flo Shutoff device offers powerful leak protection for your home. How can we create a scroll stopping asset?

Solution:
Create an exploded parts animation that captures the simplicity of the product — the intersection of software + hardware. Working with a CGI partner, I led this project from concept to completion. The evergreen asset has been used at KBIS, CES, paid media campaigns, feature and benefit videos, and more.