pros identity

Moen Pros

Pushing the boundaries for Moen's Pro visual idenity, tailored to the professional plumbing segment.

Brand

Fortune Brands
/ Moen

Project Type

Brand

My Role

Sr. Graphic Designer

Team

Segment Marketing Lead

Year

2024

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Goal

Moen’s professional segment was in need a program positioned to them — the doers.

Solution

From in-store to online, the professional segment hadn't had a place for rewards for pro plumbers.

My Impact

Pitched this to the Sr. Brand Director + team.
Initiated a Moen Pro segment strategy overhaul.