Blue Bucket
Creating urgency around Sherwin’s biggest and boldest online and in-store sale.
Problem
Displaying sale items upfront satisfied immediate user curiosity but did not encourage continued engagement or build momentum ahead of the sale.
Solution
Introduced silhouetted product teasers within the brand campaign imagery to hint at upcoming sale items without fully revealing them. This created a sense of anticipation and encouraged users to return for the full reveal, driving stronger engagement across online and in-store sale experiences.
My Impact
Partnering copywriting strategiest and digital merchandisers, the teaser landing page was designed to create a sense of aniticipation days before the sale started.
From digital banners to social and paid assets, my "teaser" art direction reached multiple channels and segments to drive the promotion's sales.
