Icon and Pictogram System

Building a custom icon design system for Fortune Brand Innovations' Outdoors business unit.

Brand

Fortune Brands Innovations
/ Therma-Tru, Larson, Fiberon

Project Type

Brand

My Role

Sr. Graphic Designer

Team

Assoc. Graphic Designer
Graphic Designer
Brand Manager

Year

2025

Problem

Five brands are starting to merge into one, but have completely different visual identities.

Solution

Create a unified, functional, and scaleable icon and pictogram design system.

My Impact

140+ icons and pictograms created
Ensured multiple teams were aligned; optimized for print and web/UI
Used across all marketing deliverables including brochures, billboards, websites, emails, packaging, sell-sheets, presentations, and more.

Icons are Functional

Used to represent a simple idea. Often paired with short copy for optimal functionality.

Anatomy

Defining the anatomy of the icon allowed for the team of graphic designers to continue to build new icons. The intricate details created a custom style only for the brands using them.

Icon Library

Built as vector art in Adobe Illustrator and saved as .eps and .svg applications.

Pictograms are Descriptive

Used to represent ideas in a more objectiveand detailed way.

Pictogram Library

Built as vector art in Adobe Illustrator and saved as .eps and .svg applications.