Sherwin-Williams Colormix '26 Digital Experience

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Designing the experience for one of the world's most anticipated color trend reports.

Challenge:
How can we showcase Colormix 2026 in an inspirational way, while increasing sample orders? 
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Solution: 
Evolve the way we tell the story of color. The digital experience was designed to inspire creativity by showcasing inspiration photography, blog and podcast resources, and intuitive color family interactions. We included a 'sample' section following the color families, which inspires users to order samples. Experience the page for yourself, here.